Farm To Yarn – Organic Farming Documentary Short Film


Ward 35, Indore District,
Madhya Pradesh State, India Farm To Yarn project site:
Organic cotton field (Alison Ward)
“Too often, brands sit at the end of a supply chain and just expect the cotton to come to them.” (Big Tony)
“I’ve been in this business for a lot of years, and I can tell you that from not only an environmental, but also from a humanitarian standpoint, it can be a dirty business.” In 2017, Volcom partnered with CottonConnect on a socially conscious cotton farming and garment supply chain initiative in India called Farm To Yarn. (Sandu Keshav)
“There is a lot of pollution in the environment due to the use of chemicals in conventional cotton farming.” “Future generations shouldn’t get sick because of pollution.” (Kasturi Chauham )
“In our Women’s Empowerment Program, I walk door to door to talk about cleanliness and hygiene, and balance nutrition, sending children to school and saying no to child labor. (Big Tony)
“A project like Farm To Yarn addresses some of these issues in that we have full transparency, full accountability, and full responsibility within the project.” A film by Nate Peracciny Farm To Yarn “A project like this is important because the customer wants to know where the product is being made, who’s making it, and why.” “It allows us to be involved in something where we make a difference, not because somebody’s telling us to do it, but because we want to do it.” “Working in India and working in other countries abroad in general can be very difficult.” “Being able to have the right people in your corner and have the right alignments, fortunately for us, we were able to do that with CottonConnect through our original guidance with Kering, and have the right vision and passion with those partnerships is key in order to be successful.” (Suresh Shenpadu Kathur)
“Nowadays, it is scarce to observe birds and hear their chirping.” The birds have diminished in number because of ecological imbalance.” (Alison Ward)
“We’re a social enterprise and our goal is to work with cotton farmers right out here in rural India.” “But also really importantly, work with the brands that use that cotton to transform the cotton sector, and we’re really seeing huge improvements at a farm level with farmers moving to organic.” “At CottonConnect, that’s really important for our future that we become an agent for change in what is quite a complex supply chain.” “There are really three elements to it: Agronomic Training – Efficiency Gains

“One is that we work on the agronomic practice, so we educate farmers on how to reduce water when they’re growing their cotton, how to improve yields, and how to use organic pesticides and fertilizers.” Holistic Farm Approach – Community

“The secondary is that we look at the whole farm, the wholistic farm approach, and we’ve been working with the women in the farm and helping them think about health and hygiene. ” Supply Chain – Traceability

“And then the third area is the supply chain.” “Meeting with each stage of the supply chain right through from the ginner to spinner and manufacturing.” “And together, that makes a sustainable future for cotton.” (Rajeev Verma)
“From Farm to Yarn, we are working with 150 farmers, and these farmers are mostly tribal farmers and I feel very proud to work in organic agriculture because it’s not just the one part of my job, it’s also a kind of charity by which I can give back to the community.” (Janardhan Dattu Nikam)
“My name is Janardhan Dattu Nikam.” In the Farmer Training School, I learned that farming is a business and how it can be done in a good way.” (Suresh Shenpadu Kathur)
“My name is Suresh Shenpadu Kathur” “First, we learned how to maintain a profit & loss statement and how to maintain a balance with nature.” “We’ve changed from chemical farming to organic farming.” “Due to this training, we’ve reduced our input costs by 50%.” “5 years ago, I couldn’t get income more than Rs. 9,000 to 11,000 per acre, but today, I get Rs 25,000 to 27,000.” (Sandu Keshav Nikam)
“My name is Sandu Keshav Nikam.” “We use the drip irrigation method, which saves our water and time. ” “Not only do we save money now, but our health is also taken care of. ” (Big Tony)
“I think Farm to Yarn has the ability to change the mindset of a group of people that feel this is just the way that they do things, this is how they’ve always done them, and this is just how their life is.” “The farmer business school helps the farmers understand the importance of transparency within their business models.” “The training school is primarily based around women, which are the actual cotton pickers.” “These women also care for their families, and they care for their animals in most cases.” “They do not have the opportunities that most of us in a first-world country would have.” “The Gender Training School gives them the opportunity to learn capacity-building skills and to have opportunities that may not have been offered to them previously.” (Kasturi Chauhan)
“My name is Kasturi Chauhan.” “All the women quickly adopt the concepts.” (Radha Bai)
“My name is Radha Bai.” “I work on the cotton farm, feed the animals, and take care of them.” (Jamna)
“My name is Jamna.” “I’ve been farming for 20-25 years.” “I have learned to save money in a bank.” “Then you can afford to solve problems faster, such as going to the hospital.” “In my family I have: 2 daughters and 2 sons.” “I will teach them farming and make them study. “So they can get good jobs.” “Then I will be able to retire.” (Kasturi Chauhan)
“Before, my life was stuck. But now my life has become very good.” (Big Tony)
“There’s been three things that have been the constants in my life: surfing, martial arts, and respect.” “They all carry through and play a significant role in how I do business and how my teams do business.” “Responsible manufacturing is what every brand in our industry should be doing.” “Treating others with respect, with kindness, looking out for them, giving them the ability to come to you for help and support, is something I think that is key for us as a brand and it’s definitely key for me as an individual.” (Suresh Shenpadu Kathur)
“My objective in life is to strive to strike the balance.” (Radha Bai)
“I have been in this program for 2 months. I am very happy.” (Sandu Keshav Nikam)
“My motto is to improve my life, along with the lives of my entire community.” (Big Tony)
“I think the impact that Volcom can have within a project like this is enormous.” “We have an opportunity to help empower people.” “We have an opportunity to make a difference.” “And we have an opportunity to change people’s lives.” Volcom is committed to grow and improve our Farm To Yarn garments program via direct feedback from the farming families, and continued partnership with CottonConnect. Learn more at Volcom.com/FarmToYarn

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