What to charge for garden services and maintenance uk


Welcome to another premier lawns video,
this is a fairly common question… When starting up what day I charge for?
Some of the things you need to consider if You’re in paid employment or PAYE
legally you get 28 days all these a year pension and the guaranteed wage with
self-employment you don’t have any of this. What I’m going to talk about it
it’s just figures that down I use, these are based off my own figures. Just a bit about me I’ve been running premier Lawns for over 6 years. As you grow you’ll find your costs grow but these are just these are just sort of startup costs to give you an idea or maybe
you’re watching this and you’re thinking Hmm I’m not charging enough, how can I charge more? Well this look give you some hopeful help that you can work That leads me on there really this
talking about it. A question really need to ask yourself is how much do YOU have earn to pay your bills? Your mortgage your loans household bills,
food, go for a drink at the weekend, run a family car live life and probably just
just as important… Savings and a pension.
These are all only questions you can answer. This is what you HAVE TO EARN. Things to consider is how many days a
year you can realistically work taken under had wet days, holidays, days when
your vans off the road or your ill are you to jobs jobs etc Then need to think about how many hours a day you can actually charge When you take in account loading and unloading the van, traveling between jobs quoting, answering emails, booking work in going to the bank to deposit checks This list just gets endless really eat into your day and and the amount of time you can actually work. This brings us into out overhead costs. Overhead costs are things like your van insurance equipment, advertising costs, fuel, waste,
mobile phones etc There’s a lot of expensive tools required Lawn mowers, blowers, hedge cutters Trailers, waste… Some of the typical other costs are – buy or lease a van Buy and service tools and replace those tools when they break. Fuel for the van, other costs – things
like website hosting mobile phones. To keep everything simple this is a figure
I’ll be working off if you disagree with let me know in the comments below
the average man with a van out working with low overheads as a basic figure as
£10,000 a year in the UK And that covers all of the above all
left your overheads etc You’ll find that as you grow your costs will
grow, but so will advertising costs but the same time you would bring in
more work or higher paid work and this will help pay for the advertising. Let’s break this down a bit further.
Let’s say you work ia 9 hour day. 7am until 4:30pm and then an hour later you go and do invoicing or quoting with half an hour for lunch and a 20-minute tea break
If you round the breaks up to an hour And an hour or two on a Saturday morning to finish up At best its seven billable hours a day and
to two hours where you can’t invoice for your lunch and tea breaks, quoting, talking to clients in the evening
They are un-billable hours. If you budget for 7 billable hours a day, 5 days a week – that gives you 35 hours for the week of billable hours and
anything done on top of that. That’s full day’s on site, with little or no travel for example. Or working the odd weekend This all adds PROFIT.
Profit is the cream in the top after expenses and wages, lots of
folks seem to think wages is your profit Profit is extra…. Profit
comes after everything included that includes wages in overhead and
everything else that’s just one thing to bear in mind 52 weeks the year you get your 28 days holiday That’s what everyone else gets a standard – Round that up a 30, about six weeks, two weeks for bad weather, another other week for a breakdowns,
sickness and not enough work or whatever else That’s forty three weeks a year
of billable hours Times 5 days a week times 7 hours
a day that equals one thousand five hundred
and five billable hours a year Let’s say for argument’s sake
you’re charging £20 an hour You are going to be bringing in thirty thousand one
hundred before you pay for your expenses but back to that average man with a
van out working with the low overheads as a basic figure is around £10k.
Your £30k is now £20k Factoring in and the costs of
£10k basic costs. This of course doesn’t take into account
of all the time spent on un-billable hours Let’s say for argument’s sake you work
an additional 15 hours per we In between jobs, pricing for work
answering emails, booking in work, going to the bank And all that other fun stuff! Let’s do the math, Lets call this the HOURLY RATE CALCULATOR 15 hours a week unpaid Times 43 weeks equals an
extra six hundred and forty five unbillable hours over one year
Suddenly it sounds like a lot Billable hours of 1505 add the two together and you get two
thousand one hundred and five hours a year Two thousand one hundred and five
hours you’ve worked in total Take your twenty thousand and divide it
by the total hours worked – 2105 This works out around £9.50 per hour It’s really not that much for the toll and stress of running your on business This leads into HOURLY RATE Vs FIXED PRICING, charging an hour
leave it for most things will hold YOU back and you’ll be plagued with clock
watchers and you won’t be able to invest properly into the business it takes a
bit of trial and effort in the pricing front but the basic problem was charging
per hour there’s no incentive to invest in the best machinery are methods to
improve your knowledge and efficiency mowing is a really really easy example
of this I can mow a lawn with a £400 mower and charge £20 per hour take 90 minutes to do it. and charge the customer £30 Or I can go and buy a £1500 commercial
mower, do a much better job. Take 30 minutes still towards the customer £30 – Everyone’s is better off! If you have listened to this and
the think that you’re not charging enough And you’re really worried that you
cant put up prices as you’re gonna lose customers. There’s another BETTER way to
look at it For example, you’re charging £20 an hour
And billing for 7 hours per day This is only bringing you in £140 a day
5 days per week=£700 per week If you raised your price to £25
And if you managed to keep your diary full Your turn over would be £875 for the week.
But that’s that’s not really that likely to happen As you’re going to lose some customers Now if if you’ve lost a small small number of customers and you’re tying to four days a week
instead of five Now you’re charging £25 for 7 billable hours a day, that’s bringing you in £175 Times your 4 days equals £700 You’re still making the same money what you made whenever you were
charging £20 And you were working five days a week for
But now you’re working 4 days and you are getting the same money That gives you that gives
you an extra day a week the generated more work well there’s the quite do
flyers or spend time and marketing or whatever until have replaced those
customers with better higher-paying customers Just to wrap this up… I’m not telling anyone how much they should charge. Hopefully I’ll give you a
better understanding but you need to be charging. Charging to little hurts everyone. If you liked this video please like us and subscribe to the channel See you in the next video.

40 thoughts on “What to charge for garden services and maintenance uk

  1. Really good video, makes it easy to understand for anyone. There are so many factors that so many customers don't realise and this sums it all up very nicely 👍

  2. Very useful video, especially for someone like myself who has no idea what my running costs actually are because the business and my driving license are both fairly new, so my initial annual costs are much higher than my eventual running costs will be, making calculating my internal rate practically impossible.

  3. This all seems very familiar to me
    Would suggest you have over estimated the billable hours a bit, and underestimated the hours of work after a days work. An accountant once told me 1000 billable hours a year is realistic. Quote visits at the weekend, answering calls to SEO and google sales, visiting the accountant, hour a day on facebook, your website, GMB etc etc. Couple of hours a week getting fuel, sharpening blades etc etc. Still amazes me how many people I meet who think they will get their lawn cut for a tenner, and look at you like you have grown horns when you tell them thats what it costs you to turn up!!
    Good honest vid.

  4. Good comments and advice. I've been doing gardening maintenance for 3 years and learnt that I have to increase hourly rate. Only lost max 5% after £2 ph increase. Find fixed charging for job(eg hedge) harder especially for regular customers.

  5. Only just watched your video. very good 👍 .. I'm always getting asked about prices and there are SO many permutations I don't feel I can give anyone a correct answer. Would it be ok if I send them to your video with a link? Cheers Lee

  6. Hi there, just found video. You are spot on. You have a real good grasp of the business. I've owned my business now for 13 years. Takes a long time to get the right price. What make of hollo tine machine are you using? I'm looking at buying one?

  7. Great vid. but hourly rates guarantee a low income…God knows how you survive taking workers on.
    I price by the size of the lawn and try to cluster them close together in a small district or town for efficiency..AVOID large lawns
    ..no money in it..go small and lots of them, usually £8 to £10 per 2 week visit. Some maybe £12 or £15, even £20 for very big.
    One hour might be £21, the next £28 or £24 or £35, depends how the cookie crumbles as you proceed.

  8. I notice you use a rear roller mower, you get a beautiful striped finish….BUT!……a warning to everyone, UK side….is that with our wet, damp conditions and thus wet grass in the bag and a heavy weight….Watch out!..you are putting a persistent heavy load on
    gearbox, transmission and rear roller. Terrific wear and tear, I got thru' 2 Honda Pro mowers..DID NOT LAST 12 months ..BOTH!
    From my experience, it all falls apart at vast expense, insane repair bills..prob. best use mowers with wheels at the rear.

  9. I think you will find a lot of these established professional guys pull in £30 to £50 per hour.
    I price up lower as I work on a lot of council estates..people are poorer and don't have a lot of money to throw around.

  10. Great vid mate. I'm a gardner to . Here in Belgium we charge around 25.50 – 30 £ an  hour . An electrician charges 38.26 £  an hour , he doesn't use gasoline , he's tools cost less than ours , doesn't really have to care about tool maintenance , all he needs is his  plier and a  toolbox, uses customers electricity   and  never gets dog poo in his face while working. Gardners are the garbage collectors for the lazy rich, especially here around Brussels, google gardners Tervuren and you 'll find over 50, thanks to all the lazy pocket filling EC bums  . It's  true , anyone can mow a lown  and Antoni from Poland or Andrei from Romania  can do  the job to for less money ………….. maybe we've  just chosen  the wrong profession ……………. but my lawns are moss and weed free whole year round ………….. I Hate mowing lawns , but mowing lawns , makes  you the best money , on an average of 38£ to 64£ per /a lawn , 7 lawns a day ,  but in winter you're screwed , selling plants, , renovatioin  or so called professional advice or lies give  you an extra bit  more  But then  again ,I'm wondering and you tell me , new customers,  I  do understand,  its difficult and a lottery cause they think you 're nothing but a garbage man  , but I have loyal  customers   for almost 20 years , this year  I've raised my hourly wage  by 2 euro's or 1,70 £. Haven't had any complaints yet, So if you 're dedicated , love your job , know what you're doing and don't want to rip off people, customers will trust you and pay you for you're hard work.  Greetings from Belgium , would appreciate it  to hear of or  to read  your responce

  11. I have a better sytem we give a price for job on hour rate but express the view for a lawn that cost is fix for up to an hour anything more we charge this means a we don’t get clock view by the client as we make clear this is the price for the job. But if take longer we charge more
    So if customer cancel is one week we don’t get the hit in cutting over an hour of the time slot with out paying more which over turns this game of when it will be done
    On rainy days we express to customer we will turn up but only to do the basic cut if there days was rain off if it out of slot of there time or day and we’re possibly it return to the same day allocation after it come out slot
    It work clear good for me for over 7 years as most people are in to pay you access is great for most people are around when you are there the non gate gardens we demand a key
    The mistake I did was to be nice with customer there not your friend start ever job as a job set rules before you start working for the customer and stick by them if you just do one of fertiliser job for customer for free you find that customer will feel its there right to have no charge next time and get angry when you say no never allow customer to run Bill up over weeks of non payment as they will never thank you for it It will cost you the job for nothing you have done but be nice not running up to make them pay its there fault but it will not be the customer that didn’t pay you it will be you who lose out so now after be burn we will not return after the end of 31 days if the bill has not be clear to do any work until it is pay off
    Do not take work when you start under cost including wages as you will get lots of job which in the end will kill your business as the customer will have in her head that price you start with any price rise will be comparable to the start price if not they will think you take advantage of them and you loss all the other customer you got from this start work you took in to get work by doing it for cost as other people employed
    You for that reason
    We have a big round in one area of estate s in my town for we charge less there because we have 3 days work why we cheaper but the reason for that is the van is not travel between jobs which means no petrol or time between jobs or very little but all job are for this fact making money

  12. This is a really helpful great video and this is like my fourth time watching it if I'm overthinking of what I should charge for jobs I always look at this video and watch it this video is so useful thank you very much

  13. I charge on a sliding scale, starting at a basic garden labour rate of £8.00ph, with anything more skilled at £10.00ph and time with machinery like mowers, scarifiers, rotovators and strimmers at £12.00ph plus a fuel and wear fee of around £7 a time. Tree work and woodland maintenance are more difficult to price, but I do those on a similar basis.
    I get significantly more trade, especially repeat trade, due to my lower prices and transparent pricing scale. Way more than my better equipped, more heavily advertised competitors, justifying £20-25ph by crying about the huge cost of their tool spending spree and the ever rising expense of getting there in their brand new 4.5l pickup with the double axle trailer in tow.
    The only reason they exist is because many well off householders are fools who don't know (or maybe care) when they are being charged £60ph to have their lawn mowed. I mainly work for pensioners and ordinary people with little to spend on garden maintenance. I bet that even given the decent living you have outlined you are making, that you still don't feel rich enough to have a contract with YOUR outfit look after your OWN garden on a regular basis?
    There are only so many bankers and stock brokers with neatly trimmed lawns to go round. Meanwhile, people with more realistic budgets keep getting over quoted because it's not worth your while to bother with all their small, low quality gardens . . .
    . . . I'm just glad you guys leave this huge gap in the market, and just a little puzzled as to how you make the payments on all the stuff you buy. Perhaps the real winners are the bankers and stock brokers, who finance your pickup and business loans, while the stockbroker makes a killing on the merger of the various garden machinery corporations, making them so much money they don't CARE how much you are charging them for a season of elaborate and unnecessary lawn care.
    So I think this is bad advice. Get a decent mower and hand tools. Hire the stuff you don't have til you can afford it. Target the housing schemes and less well off areas and charge half what these bozos do. You'll find that word of mouth gets you busy in no time, and so long as you do good garden maintenance you'll soon have a customer list. Insist on starting early in the season or you won't come when it's got to knee height. So many non gardeners only think about it when they see it has got out of hand. It's your reputation as a gardener at stake, and a few well kept gardens and happy customers are all you really need to get all the work you want.

  14. Looking to start my own gardening service buisness, this vid is a great help. Thumbs up from the south east.

  15. Hi i run a gardening business here in NZ so what you said 30 quid to NZD is 55 and I charge 45 nzd… I still feel im not making enough to get by… Im trying to move more towards section clearing than gardening, charge more, pay my staff, pay for groceries, pay for pleasntries and then whatever else, feel like I cannot progress as my advertising isnt working at all.

  16. Us gardeners get a bad deal . We got alot more tools and work alot harder physically as well plus the seasons are against us more than many other simular jobs to us

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